2030 Ethics Interviews Web 
Newsfile
JANUARY 30, 2024
In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? This approach isn’t just good ethics; it’s good business.
Stephen Waddington
DECEMBER 30, 2019
The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The web and the internet have enabled communities to form around an organisation, topic or issue.
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