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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The managers of agencies and in-house teams have recognised mental health and wellbeing as critical to retention, utilisation and good work. Gender diversity in PR is an issue as old as the industry itself 3. What we do 5.

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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. By 2030 everyone on the planet will be connected.

Publicity 164