Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Pitch early–literally!

Media Relations 100

Media Relations Pitching Media Report 100

Communications Conversations

SEPTEMBER 26, 2019

A couple weeks ago, I made a post on LinkedIn lamenting that the media relations game has gotten a lot harder over the last few years. Most top-tier reporters receive 100, 250 or 500 pitches a week for an average of 5 story spots (Fractl). And jobs for PR pros is expected to surge another 9% by 2026 (Dept of Labor).

Marketing 68

Marketing LinkedIn Media Relations Pitching 68

5W PR

JUNE 15, 2022

Pitching content to journalists and media outlets should always be focused on the reasons why the journalist or outlet should be accepting and publishing the company’s pitch. By 2026, the global cannabis market is expected to reach over $90 billion, according to reports. Media Relations.

Brand 88

Brand Branding Consumer Pitching 88