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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 86
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Your profession needs you

Stephen Waddington

It’s more important than ever to put the public at the heart of your work. I want to briefly explore the role of modern public relation in society and the developing relationship between organisations and their publics. Purpose and public legitimacy. Social capital: evolution of public relations practice.