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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026. Amid the celebrations, one phrase echoes along the beaches and luxury yachts — “Adtech is taking over Cannes Lions.”

Creativity 156
Creativity Meeting Advertising Advertising 156
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#FuturePRoof podcast: strawberry picking

Stephen Waddington

JUNE 22, 2017

In an upbeat article PRWeek reported that agencies increased their haul at the Cannes PR Lions following changes to the awards process and a revised definition of public relations, although ad agencies still dominate. There’s an important conversation that we need to have about privacy. Image recognition: Aipoly.

Public Affairs 112
Public Affairs Privacy Creativity Software 112
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