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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years.

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#FuturePRoof podcast: strawberry picking

Stephen Waddington

In each case public relations is represented at the highest level internally. In an upbeat article PRWeek reported that agencies increased their haul at the Cannes PR Lions following changes to the awards process and a revised definition of public relations, although ad agencies still dominate. Image recognition: Aipoly.