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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends.

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Interview with our CEO: Important milestones for a truly essential CommTech platform

Presspage

The 2021 European Communication Monitor (ECM) survey showed that a digital transformation is in progress, but no comms department is operating with a consistent level of technological maturity. It all boils down to this: corporate comms teams are our heroes. Communications professionals are on the front lines for their companies.

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Interview with our CEO: Important milestones for a truly essential CommTech platform

Presspage

The 2021 European Communication Monitor (ECM) survey showed that a digital transformation is in progress, but no comms department is operating with a consistent level of technological maturity. It all boils down to this: corporate comms teams are our heroes. Communications professionals are on the front lines for their companies.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025. As it grows worldwide by observing more developed markets, it can pave the way for a broader landscape of shopping-enabled media.