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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025.

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What We Can Learn from the Millennial Generation

Critical Mention

By 2025, they’ll make up 75% of the global workforce. They know storytelling can happen with just about any visual: a 6.5-second Like we mentioned before, talking a lot about your brand alone won’t resonate with this generation. We’ve got the formula that’ll show you show you a great way to learn from this generation.

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