Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. But as the show grows, so does the competition. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 74

Automotive Mobile Technology Resources 74

Solo PR Pro

NOVEMBER 15, 2022

It’s time to start thinking, if you haven’t already, about what’s in store for 2023. I also look at the external landscape to see if there are any sort of macro themes, trends or events that will impact storylines or pitch angles for a particular client,” she says. Susan advises PR pros to think macro, not micro.

How To 58

How To Trade Shows Product Launch Course 58

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78