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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. later as our roles evolve. “PR

Training 195
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How is Google Baking AI into their Search Engine Results Page?

Buchanan PR

Further Reading On SGE : Supercharging Search with Generative AI [link] on EEAT : Search Quality Rater Guidelines [link] If you want to learn more about EEAT, you can follow the links in Google’s Search Quality Raters Guidelines which were updated in late 2023. appeared first on Buchanan Public Relations.

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How to Avoid the Most Haunted PR Communication Mistakes

Newsfile

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. dollars in 2023. Avoiding PR communication mistakes in this important market is paramount for PR pros. In addition, it shows no signs of slowing down with a projected annual growth rate of 5.7% in the coming years.

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Helping Your PR Team Succeed in 2024 with Burrelles

Burrelles Fresh Ideas

Doing more with less seems to be a never-ending trend in the public relations profession. Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. We can help!

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 200
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Will Generative AI Replace Marketers and Content Creators?

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. For the original blog, please visit here.