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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 125
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Maxim Behar Commented on the Successes of our Compatriots Abroad in the "Focus Day" Program of Radio Focus

Maxim Behar

Let's start with director Teodor Ushev, who won the grand prize at the Beverly Hills Film Festival yesterday with his debut feature film, "F1.618." Host : The fact is that as we are talk about Teodor Ushev, reviews of the film are 50/50. But true creativity doesn't harbor as much controversy in its wake.

Radio 52
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Faces & Markets of PRGN: Italy – Empowering Innovation with Food, Design, Fashion and Tech

Bianchi Biz Blog

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. of Italians.

Fashion 69
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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. 2023 has seen acquisition activity from the networks increase. Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher.

Agency 52
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Campaign Round Up: From a Tiny Tasting Menu to the Sound of Cancer Cells Bursting

Prohibition

It’s been a great couple of months for creative campaigns, from food and drink to health – and here are some of our favourites we’ve spotted recently. It’s visual, it gets the consumer involved directly, it’s complete novelty – and best of all, it’s so relevant to what Disney+ was trying to promote. We just loved this campaign!

Film 62
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5 Video Content Ideas to Increase Thought Leadership

Contently - Strategy

Thought Leadership Content Example: Attabotics CEO/Founder Scott Gravelle Speaks at Collision Conference 2023 2. This preparation helps streamline the filming process, ensuring that discussions remain focused and valuable time is not wasted on tangents or unproductive directions. A well-defined brief can save hours.

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23 Digital PR Examples and Strategys That Work Today

Buzzstream

It’s my favorite from a strategic point of view, but it can be challenging to get very creative. If consumers forget what your logo looks like, your business may need better branding. If you have a data-savvy team, you can get creative with collecting data in other ways. But keyword-driven content is just the tip of the iceberg.