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2022 Brands in Motion: Global Ethics Insights – Rebecca Wilson

Ethical Voices

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. The two things every ethical communicator must embrace. It’s pretty exciting times.

Ethics 74
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. The study of BACA hopefully predicts a recovery of the market and quite a large growth in our country in 2022. It seems a bit complicated, but it's very specific.

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How will ChatGPT impact the communications industry?

PR in High Definition

Since its big reveal in November 2022, OpenAI’s ChatGPT has dominated headlines all across the world. AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months. It is being touted as a technology with the potential to change our lives – for better, or worse.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels. Relentless focus on the customer .

Marketing 196
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Social media: PR practitioners may manage an organization’s social media accounts and use them to communicate with the public and promote the organization. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. And that even needs to be updated now.