article thumbnail

Has Gatorade Diluted its Brand?

Mindful Marketing

The global market for bottled water is already voluminous and is expected keep growing: Some estimated it to represent $302 billion in revenue in 2022 and anticipate an increase to over $503 by 2032. First, Aquafina is a creative name that evokes relevant positive perceptions for the brand.

Brand 85
article thumbnail

Meet the Media: Chris Clonts, Senior Editor, Automotive & Electronic Technology, SAE Media Group

Bianchi Biz Blog

But the creative ways AI is being used to speed development, increase safety and advance toward possible autonomy is also something we’re looking out for. That’s pretty wild for a kid who worked in a chemical plant after high school. You might also be interested in: Top 10 Meet the Media Profiles of 2022.

article thumbnail

Super BOLD Ads

Mindful Marketing

Despite the fact that 30 seconds during the 2022 sports spectacle reached an astounding $7 million per spot , NBC sold out its ad inventory, with a very high percentage of those spots leveraging humor , including some rather crude comedy. .”