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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

Handbook 191
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ICON 2020 Preview: Author Nina Jankowicz on Disinformation and How Communicators Can Help Dispel It

PRSay

Her new book, “How to Lose the Information War: Russia, Fake News and the Future of Conflict” ( Bloomsbury/I.B. Tauris ), examines how the United States and other governments can better understand the motivations behind Russia’s information-warfare attacks. She is a Disinformation Fellow at the Wilson Center in Washington, D.C.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. Crisis PR has become commonplace.

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ICON Recap: Alice Randall on Storytelling and the Influence of African-Americans in Country Music

PRSay

“Find the untold story, the rest of the story, the suppressed story… Collective art is transformative,” Alice Randall said during her presentation at PRSA’s ICON 2020 virtual conference. But I had a stepfather with a house in the Virginia countryside where the only radio stations we could get were country.

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BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How would you recommend graduates from the class of 2020 get hired and get ahead? Seriously.

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#18: The future of storytelling in healthcare communications

NewsWhip

For the most part, they weren’t in their cars, they weren’t listening to the radio. You’re advising industry on how to stay relevant, how to ensure that relevance stays and that attention stays. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 29: Tom Pick of Webbiquity. Creativity is back.