Onclusive
AUGUST 3, 2021
The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*
Shift Communications
FEBRUARY 16, 2016
This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. Localized Marketing. Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. In the internet of a decade ago, users experienced brands primarily through web browsers.
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