2020 Data-Driven PR Local Technology 
Onclusive
AUGUST 3, 2021
And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*
Shift Communications
FEBRUARY 16, 2016
This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. Localized Marketing. Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. In the internet of a decade ago, users experienced brands primarily through web browsers.
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