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How DOES Mobile Change The Brandscape?

Shift Communications

This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile.

Mobile 60
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Latest PR Trends

5W PR

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. However, when it comes to utilizing data in practice, there are still some kinks that need to be worked out. Consumer Focus.

Trends 88