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Data-Driven PR Campaign Planning: Part 1

Onclusive

65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). Your PR campaign should be designed to achieve a clear, measurable objective, which will help determine the strategy to get there.

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20 PR and Marketing Predictions for 2022

Sword and the Script

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 214