Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space. Maybe it’s a combo of both.

Communications 83

Communications Public Affairs B2C B2B 83

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Our Ultimate List of the Best PR Tools for 2018. Product launch. Thought leadership strategy. Along this vein, thought leadership PR has become an essential part of public relations. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

The Hoffman Agency

MARCH 11, 2020

My teammate Kelly Trom gained her first taste of Asia through the Building Bridges program to Hong Kong in 2018. In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong.

Pitching 36

Pitching Transportation Conference Report 36

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. 2018: 20 Insightful PR and Marketing Predictions for 2018. Embrace change and try to stay positive.”

Marketing 189

Marketing Content Marketing Data Social Media 189