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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. For smaller firms, PR can reduce marketing spend.

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Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].

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How to Best Measure Your PR Success

Shift Communications

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), executive predictions on what 2017 will bring, and the often-dreaded End of Year reporting exercise. The close of the year is quickly approaching. If that sounds interesting to you, I suggest checking out our SHIFT reflex.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. We recommend that our clients advertise on at least one of their social channels to their target market. Read his " The Biggest Content Marketing Trends in 2017 " post for more. It's ready for primetime!