Stephen Waddington

AUGUST 11, 2019

I’ve become obsessed in the last few weeks with deconstructing the communications around the EU Referendum in 2016. It’s one of the greatest marketing and public relations campaigns of my lifetime. Few in the media have called it out. Vote Leave made use of every aspect of modern communications.

Communications 96

Communications Ethics Public Affairs Government 96

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). If you don’t, forget about PR, as you are bound to fail.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). If you don’t, forget about PR, as you are bound to fail.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Stuart Bruce

FEBRUARY 11, 2016

Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to be the breakthrough year of mass adoption, but it is still something that PR professionals need to understand and be ready for. in a Google Cardboard v2.0 virtual reality kit.

Publicity 60

Publicity How To Crisis Communications Crisis 60

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills. Why do you work in PR?

Energy 53

Energy Measurement Internal International 53

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. By Christine Perkett. As the CEO, you wear many hats.

Interviews 50

Interviews Communications Storytelling Marketing 50

Sword and the Script

AUGUST 2, 2016

In all, the six-year period involved two combat deployments (Iraq ‘07-‘08; Afghanistan ‘12-‘13) with the National Guard and time in between working for the Oregon Army National Guard Public Affairs Office. I’ve served in Army Public Affairs for nearly 17 years now. That’s when I found LTPR.”. What did you mean? “My

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60