article thumbnail

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. What’s more, media credibility has actually increased over 2016. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack.

Airlines 180
article thumbnail

Why Can't TikTok Block the Blackout Challenge?

Mindful Marketing

In centuries gone by, that influence was limited to direct interpersonal contact and then to traditional mass media like television. ByteDance released TikTok, or Douyin as it’s known in China, in September of 2016. In TikTok’s defense, the Blackout Challenge predates the social media platform.

Privacy 72
article thumbnail

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Facebook will be used more as a mass marketing tool, like a television station. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. December 2016: One Prediction Each for PR, Content Marketing and Social Media.