MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Leveraging publishers (bloggers, freelance medical writers) to write or disseminate content can help companies introduce public health campaigns and engage target audiences with your messages.

Conference 80

Conference Healthcare Marketing Crisis 80

Flatiron Communications

JANUARY 12, 2017

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. Deploy rabid, media-trained surrogates, armed with unwavering narratives, to live TV and like-minded media outlets.

Journalism 28

Journalism Guidelines Government Training 28

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Also, some reporters may only be on the hook (sorry) to write one Shark Week story. So whom should G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101