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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Relying on Traditional Media Relations Tactics. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview. What does that mean?

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Who Gets Your Vote for 2016’s Spokesperson of the Year?

PR News

Well, it’s almost a wrap on 2016, and what a year it’s been. The post Who Gets Your Vote for 2016’s Spokesperson of the Year? I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks have spanned a year. In… Continued.

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We’re Accepting Applications for our Nonprofit Challenge!

Reputation Us

Our team works collaboratively with the selected nonprofit to provide communications guidance and support via media relations, message development, media training, community outreach, social media, communications training and other related services.

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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

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Credit Union Times: CU Crisis Planning Essential

Reputation Us

From the August 31, 2016 issue of Credit Union Times Magazine. Media relations training helped Wyss-Schoenborn effectively manage the press during the crisis. Credit Union Crisis Planning Essential. By Peter Strozniak. When you get in front of that story you control that story. I really wanted that out there.”.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Media training used to only be for c-suite executives, board directors, and other leaders. Public relations won’t become any easier in 2021. Luciana Lima | Vila Galé Hotels.

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