ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

DECEMBER 5, 2017

Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

AUGUST 26, 2015

Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. Stay tuned in 2016! We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Beyond PR

DECEMBER 5, 2017

Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic. That’s precisely 2.34

Infographics 72

Infographics Case Study Video Survey 72