Brandwagoning: Celebrating the NBA Finals
The Stalwart Blog
JUNE 23, 2016
This included a prime-time, nationally televised spot applauding the Cavaliers’ victory on behalf of the entire state of Ohio, as well as limited edition shoes and apparel honoring LeBron, and various signage around the city of Cleveland — including this giant banner outside the Cavaliers’ arena. pic.twitter.com/acFx6vGagH.
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