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5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . Be on the lookout for these 5 social media trends in 2016: . 2015 was a big year for video, 2016 will be even bigger. Coming To You Live. But You Can Never Leave….

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Brandwagoning: Celebrating the NBA Finals

The Stalwart Blog

This included a prime-time, nationally televised spot applauding the Cavaliers’ victory on behalf of the entire state of Ohio, as well as limited edition shoes and apparel honoring LeBron, and various signage around the city of Cleveland — including this giant banner outside the Cavaliers’ arena. Ernie Keebler (@KeeblerElves) June 21, 2016.

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel. In fact, during Colon Cancer Awareness month in 2016, they live streamed a colonoscopy on Periscope accompanied by the hashtag #ScopeScope. The majority of posts feature user-generated content.

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Infographic: How March Madness Shook Out on Social

Cision

The 2016 NCAA men’s basketball tournament had no shortage of storylines thanks to bracket-busting buzzer-beaters and logic-defying Cinderellas. Why does all this matter to brands?