MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. There is a 31% drop in the use of expert blogs (21%).

Training 119

Training Digital PR Media Training Education 119

Norton's Notes

SEPTEMBER 16, 2016

It’s 2016 and social media marketing is not unique or new anymore – hell everyone now thinks there an expert. It’s crucial to lay out all your social media profiles individually, so you can report on them all in detail and compare and contrast performance of each one. IDENTIFY YOUR COMPETITORS. FIND THE MOST SUCCESFULL CONTENT.

Social Media 28

Social Media Pinterest Media Analytics 28