Remove 2016 Remove Advertising Remove Social Media Remove Wikipedia
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What Instagram’s New Timeline Means

Cision

Otherwise they would have to start hitting people up for money like a PBS pledge drive or the window that pops up on Wikipedia. This is the inevitable and necessary push and pull that will occur for both social networks and content creators. It ’ s going to be a big 2016 for Instagram. Or worse, they would stop existing.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.

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PR in 2015: The Trouble with Authenticity

Mark My Words

Take Walter Palmer , the American dentist who shot the wrong Cecil while on safari and was dropped in the lions’ den of social media. 2016 will be about responsibility. In 2016 we will likely see traditional journalism recede even further from original investigation. Forget authenticity. A PR success?