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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 190
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. ” ~ Prof.

Writing 194
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Press Release Horror Stories: 5 Lessons Learned from Epic PR Fails

Newsfile

But by 2022, the company decided to replace the decades long controversial product with cornstarch. Companies should prioritize consumer safety and address concerns promptly. 2] Cambridge Analytica used the data to provide analytical assistance to the 2016 presidential campaigns of Ted Cruz and Donald Trump. [3]

Privacy 52
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The Future of TikTok – and What a Potential Ban Means for the UK

Prohibition

However, the app has recently come under scrutiny and faces a potential ban in the US and UK due to concerns over data privacy and national security. Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries. million active users per month as of 2022.

Privacy 62