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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. The notorious 2013 hack of Target cardholders ultimately cost the company $242 million.

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An Absolute Must NOT Do When Dealing with Negative Online Reviews

Melissa Agnes

And here’s why… In March, a New York business came under fire after a demand letter sent to an online reviewer went viral. On the surface, there was nothing disparaging about this 2013 review, and it seemed to be based on fact. Dealing with harmful online reviews.