Bianchi Biz Blog

SEPTEMBER 7, 2021

While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. Any pet peeves with PR people?

Meeting 92

Meeting Transportation Media Journalism 92

Critical Mention

APRIL 26, 2017

We left an AM radio station in Syracuse that had been the “Voice of the Orange” for over 50 years. You’re often interviewed for pieces on the business of sports for media outlets like ESPN. How do you prepare for these interviews and do you have any secret weapons you keep in your arsenal when speaking to the media?

Sports 60

Sports Internal International Enterprise 60

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. Scott describes it as the art and science of injecting your ideas into a breaking news story to generate media coverage, get sales leads, and grow one’s business.

Television 40

Television Corporate Infographics Radio 40