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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

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SMART News Content

The Proactive Report

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. adults reported seeing news on social media.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

For example, the team at PR Academy, a leading UK-based training organization for PR specialists, recently asked all their students to identify the skills they needed to improve upon. The PR world is not being responsive enough to change, which is dangerous in this quickly changing environment. They practised and have trainers.

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