2013 Consumer Customer Service Television 
Contently - Strategy
FEBRUARY 1, 2019
Later at Industry Preview, Signal CEO Mike Sands posed the idea that tomorrow’s consumers, namely Gen Z and younger, will prefer brands that can recreate one-on-one customer service experiences online. Some Gen Z kids even report checking social media 100 times a day. That means brands have to be cautious.
Sword and the Script
DECEMBER 11, 2018
“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. My second prediction: Short.
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