Critical Mention

APRIL 26, 2017

It’s all about customer service. Ask the right questions.listen.and engage your customers. Falk Endowed Professor of Sport Management at Syracuse University’s Falk College in July 2013. Many of his innovative marketing and promotional ideas have appeared on television and in published textbooks.

Sports 60

Sports Internal International Enterprise 60

Contently - Strategy

FEBRUARY 1, 2019

Later at Industry Preview, Signal CEO Mike Sands posed the idea that tomorrow’s consumers, namely Gen Z and younger, will prefer brands that can recreate one-on-one customer service experiences online. That kind of detective work is a skill Gen Z has already acquired. That means brands have to be cautious.

YouTube 111

YouTube Instagram Ethics Film 111

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customer services. Community service. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customer services. Community service. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

Sword and the Script

DECEMBER 11, 2018

Facebook will be used more as a mass marketing tool, like a television station. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 13) Simplifying personalization and recommendation services.

Social Media 90

Social Media Marketing Media Creativity 90