Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Melissa Agnes

JULY 17, 2014

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. Social media is an inevitable part of any crisis today, as well as a crisis communication tool that needs to be effectively used in order to help manage a crisis. So let’s call it like it is! Written by Eric Chandler.

Social Media 252

Social Media Crisis Media Viral 252

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. Of course, there’s not much for marketing and communications teams to do to foil threats beyond insisting that their employers or clients harden their security infrastructure. The Viral Customer Complaint. The Security Breach.

Reputation 130

Reputation Viral Employee Customer Service 130

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Flatiron Communications

JULY 25, 2014

The presenters included journalists from The AP, NBC News, the Wall Street Journal and Time Magazine. When you dig a little deeper, we learned that the photo was not from 2014, but actually from 2013 when there were riots in Sao Paulo. Carrie Melago, Wall Street Journal/NY. We also can predict which videos are about to go viral.

Airlines 37

Airlines Journalism Twitter Social Media 37