Cision

APRIL 4, 2016

In 2013, Microsoft demonstrated a research tool called ViralSearch that scoured a year of tweets and mapped out shared links to determine what virality looks like. Posted by Microsoft Research on Friday, March 8, 2013. Journal Of Marketing Research (JMR) , 49 (2), 192-205. Journal Of Public Affairs (14723891) , 13 (2), 160-171.

Viral 120

Viral Journalism Advertising Advertising 120

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Why are mobile visitors less valuable? How big is “significant”?

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Why are mobile visitors less valuable? How big is “significant”?

Mobile 52

Mobile Media Newspapers Local 52

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Why are mobile visitors less valuable? How big is “significant”?

Mobile 40

Mobile Media Newspapers Local 40