Remove 2013 Remove 2015 Remove Customer Service Remove Measurement
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Stuffed giraffe shows what customer service is all about. In 1975, a customer returned a set of tires to Nordstrom, even though the store had never sold tires before.

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Six Things That Haven’t Changed About PR

Mindful Marketing

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Digital PR training. Methodology.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. December 2015: One Bold Content Marketing Prediction for 2016.

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

coli contamination of 2015. In some cases it’s a creeping cultural problem that turns malignant over time, like the pressure that drove Wells Fargo employees to open a few million fake accounts to earn commissions without the knowledge of their customers. The good news is that “viral” customer service works both ways.