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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. 1 Do Things that Don’t Scale. Ritz-Carlton. 2012, May 17).

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Six Things That Haven’t Changed About PR

Mindful Marketing

The profession itself continues to be one of extreme pressure, having landed once again on CareerCast’s list of the most stressful jobs in America for 2014 – at No. One of the biggest complaints from journalists is that PR executives don’t actually read what a journalist writes. 6 as reported by Ragan’s PR Daily in January.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

On the other hand, marketing has operators – talent that really understand the ins and outs of the platforms and can write a snappy tweet. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. December 2013: Focusing on a Few 2014 Content Marketing Predictions.

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The power of personalisation and Thomas Cook’s Brochure Star

Norton's Notes

During the summers of 2013 and 2014, Coca-cola cans and bottles hit stores nationwide with a slight twist. The act of writing the customer’s name on their take-out drink allows Starbucks staff to develop a more personal relationship with their customers, and therefore more satisfactory customer service.