Voice assistants: what you need to know for marketing and public relations
Stephen Waddington
MAY 14, 2018
Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. There’s still some way for the technology to go before it becomes truly mainstream. Siri was launched in 2011 on Apple hardware. Therein lies an advertising opportunity.
Let's personalize your content