Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Offer something of real value.

Communications 197

Communications Viral Fashion Public Affairs 197

Waxing UnLyrical

OCTOBER 17, 2011

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. 28% growth in mortgage sales calls to our contact centre in February and March 2011, compared to the same period last year. 28% growth in mortgage sales calls to our contact centre in February and March 2011, compared to the same period last year.

Publicity 87

Publicity Banking YouTube Social Media 87

ReimaginePR

JUNE 18, 2015

In 2011, the CDC estimated that nearly 80% of ALS sufferers are Caucasian. Putting a human face on any campaign is necessary, but in a crisis, that face can’t be just one of pain and hopelessness. ALS awareness also had something else going for it, something insidious, but no less real: race. Get ‘happy times’ B-roll.

Airlines 120

Airlines Viral Government Local 120

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. When I attended a concert in her Speak Now World Tour in 2011, I couldn’t believe how everything was choreographed to a T.

Leadership 185

Leadership Storytelling Viral Banking 185

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

What may have been most impressive about the campaign was the surprise factor; Nike had maintained a lengthy silence about Kaepernick, who was actually signed to the brand since 2011, throughout months of protests, quietly re-signing him just before the deal was set to expire. Believe in something. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255