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Change Agent Spotlight: Marketer Proves Inbound Marketing Success in Manufacturing

PR 20/20

A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Q: How did you communicate the new digital direction internally? We needed buy in from engineering, product management and customer service. It really can help to make the case internally.

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PRoust Questionnaire: Tina McCorkindale

PR Conversations

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. MasterCard has some great programs, including publishing some industry research. And then there is USAA.