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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40
article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40
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article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40
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Can Johnny Depp bounce back?

Mark My Words

His reputation for heavy drinking and rumoured drug-taking later saw him confess to Rolling Stone, ‘I spent years poisoning myself. For some fans, the actor’s downfall began in 2009 when he met Amber Heard – 23 years his junior – on the set of The Rum Diary. I was very, very good at it.’ Within three years, Depp and Paradis had split.

Film 60
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PRoust Questionnaire: Andy Green

PR Conversations

By saying ‘No’ too often they actually lead their Brands to die from atrophy rather than from any potential external reputation risk. The cowards who protect the cause of the international banking industry, and I suspect, sleep without conscience, along with the apologists for the asbestos industry which killed my Dad.

Film 40