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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

Handbook 191
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The State of the News Media 2015

Journalistics

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).

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article thumbnail

The State of the News Media 2015

Journalistics

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).

Mobile 52
article thumbnail

The State of the News Media 2015

Journalistics

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).

Mobile 40