Maxim Behar

MARCH 12, 2024

He can do that on his own, or some local journalist can do that for him for a small amount of money, or his teenage kid can do it for free. Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story.

Ethics 64

Ethics Social Media Local Corporate 64

Maxim Behar

JUNE 12, 2024

But now, on the eve of another election we are facing, politicians are in constant crisis PR – they throw all kinds of stories, arguments, and criticisms at each other. Maxim: I'm not very sure this is crisis PR. Politicians should be examples of ethics, honesty, and transparency, which we don't see in Bulgaria.

Ethics 69

Ethics Social Media Travel Newspapers 69

PR Conversations

OCTOBER 27, 2023

NOTE: Originally published on October 15, 2008. I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I gave this assignment several years before commercial services began doing the same thing. They would have no shared principles or values.

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Reputation Social Media Internal International 52

Maxim Behar

SEPTEMBER 3, 2023

We start with the king of PR, well known locally and around the world - Maxim Behar. Maxime Behar: It's a unique Code of Ethics that I wrote in 2001. I import them from everywhere and I take it just in case because they don’t fit the local taste, but I can find what to use it for. Since the financial crisis in 2008.

Course 59

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