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15 years after: the collective “grilling” of Jim Grunig still delivers visionary insights on the future of PR

PR Conversations

Let’s look at some of the main statements made by Jim during the 2008 interview and ask ourselves some questions: I dislike the term “targeted” publics. This suggests that the organization should try to limit its publics to those it wants to reach because of its self interests.

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Who Can Be a Solo PR Pro Now?

Solo PR Pro

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Community relations. Corporate communications. Integrated Marketing Communications (IMC). Internal communications. Media buying. Media relations. Public affairs. Social media consulting. Event planning.

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Train Your Brain to Apply “Longpath” Thinking

Stern + Associates

Applied futurist and social systems strategist Ari Wallach , founder and executive director of Longpath Labs , helps organizations and individuals discover and leverage a new version of “why” for their work that leads to deeper and more meaningful motivations for all stakeholders – employees, customers, communities and future generations.

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PRs and communicators should to learn to love AI

Stephen Waddington

Particularly when you are at the centre of a media storm. The challenge of context and communication Imagine being at the centre of the turmoil surrounding TSB at the moment. What are the 8,500 or so UK staff at TSB thinking and feeling, let alone saying, on social media? Media monitoring is a great example of this.