Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

MAY 21, 2019

She left Disney in 2008 to focus on her kids, and when she returned a few years later, her old line of worked dried up with digital formats. Back in the halcyon days of 2008-2009, if you had a business and were trying to reach customers, you could take your 1,000 Facebook followers and end up reaching 3,000 people with an unpaid post.

B2B 81

B2B Social Media Company Marketing 81

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. This frees the agency and the client up to redirect resources to higher value creative and strategic tasks. Career paths will evolve. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84