The Volume of Bad PR Pitches is Out of Control
Sword and the Script
MARCH 17, 2015
For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. The database was merely tool and any technology can be misused. Oh, how fun it is to be so loved.
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