Flack's Revenge

MARCH 23, 2015

The NY Times recounted the history of companies that launched big there: In 2007, Twitter had its “South by” moment, a tipping point for the company in which many people began to use the service more actively. So, why not ditch the Go Big or Go Home bravado, and ask the following questions before betting big on a trade show Hail Mary?

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

ImPRessions - Crenshaw Communications

JULY 14, 2016

Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I The CEO may like the idea, but as a rationale for creating a media event, the bar should be high, and good PR practitioners should push it even higher.

Product Launch 120

Product Launch Trade Shows Government Comparison 120

Bad Pitch Blog

SEPTEMBER 24, 2007

2) How a Simple, Powerful and Persistent Message to the Media Gained Client, Alsbridge, Coverage in "The Wall Street Journal", "BusinessWeek, "CIO Magazine" and Many Others Alan Weinkrantz PR Web Log Alan’s follow-up notes on achieving national business coverage. He''s also competing for longest post title in the world.

Trade Shows 40

Trade Shows Pitching Local Web 40