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Did we blow our chance to change the marketing world with social media?

Communications Conversations

Our 100th Social Media Breakfast. After all, consider the following: MySpace was the dominant social media platform in 2007. Twitter looked like this in 2007–and the President of the U.S. Yep, it’s actually pretty incredible how much has changed in the digital and social media marketing world in just 10 years.

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Create New Social Media Rules for 2015

Shift Communications

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. The post Create New Social Media Rules for 2015 appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Content Marketing Social Media 2015 social media'

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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The Spiral of Silence Survivorship Bias—Abraham Wald and the WWII Airplanes The Narcissistic Principle: Why We Share in Social Media Social Group Sizes (The Social Brain Hypothesis) Echo Chambers: Algorithmic Confirmation Bias The Halo Effect: Why Attractiveness Matters in PR Subscribe and get a free ebook on how to get better PR ideas.

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Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! Personalize the pitch by using your media outreach research. What is information overload?

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The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. Thanks to the social media revolution, we are in the afterlife. Thanks to the social media revolution, we are in the afterlife. RIP, Press Release! And there is no coming back. Then there is Twitter.

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Prediction: 50% of media relations positions will be eliminated in 10 years

Communications Conversations

Mainstream media still dominated the landscape. Where no platform or media dominates. And, it’s mostly predicated on the belief, and expectation, quite frankly, that the mainstream media will always be numero uno in the PR/marketing game. Sure, mainstream media still have huge reach today. You guessed it.

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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth.

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